1. Identify your audience
The first thing you need to do is determine who your audience is. In other words, what kind of people will be interested in what you have to offer? If you’re selling fashion accessories, for example, then it would help if you knew a little bit about the trends in that market.
- Identify your audience.
- Know what they want, and how to reach them.
- Understand their needs, pain points and values.
- Understand demographics and psychographics (what drives them).
2. Create your value proposition
A value proposition is a clear statement that tells customers what your product or service is and why they should buy it. The more specific you can be, the better. When looking at your competitors and their value propositions, ask yourself if yours stands out as unique and valuable in comparison to them.
If you can’t come up with a good value proposition on the fly, try asking yourself questions like these:
- What problem do we solve?
- Why are we better than anyone else at solving this problem?
- What is our secret sauce? (It might not be so secret.)
3. Determine your mission and core values
Identifying your business’s mission and core values is the third step in creating a brand that stands out from the competition. A mission statement defines what you do, while core values are more about who you are as an individual or organization.
What’s the difference between a mission statement and a brand? A brand is how people perceive you; it’s what makes you unique in their eyes—your personality, if you will! Your identity can be based on many things: how often you update social media (e.g., daily), whether your website is user-friendly, or even how well-known of an expert in your industry are among others things that make up who each individual company really is as an entity separate from others out there competing for similar customers’ attention.”
4. Define your brand personality
Brand personality is the way your brand behaves. It’s not just a statement like, “I’m friendly,” or “I’m trustworthy.” Instead, it’s how you express these qualities in everything from the tone of your voice to the images you use on Instagram.
You need to define what makes your brand special, and then give it a voice and personality so people can see who you are. This will help them understand what makes working with you different from other companies out there (or why they should buy from you in the first place).
5. Create brand assets
Brand assets include your logo, colors, fonts, tagline and any other visual identifiers that represent your business to the world. Make sure that these elements are consistent across all of your marketing channels (website, social media, print materials etc.). You want to ensure that you stand out from competitors by creating something unique to you that easily communicates what you do in a way that is easy for people to understand.
6. Integrate them across your channels
Next, you need to make sure that your brand assets are integrated across your channels. The easiest way to do this is by creating a brand guidelines document that details all of your branding elements and how they should be used. Make sure everyone on your team understands the importance of consistency and has access to this information so that they can use it when creating marketing materials. Create a style guide for anyone who creates content for any of your channels (including yourself!). This will ensure that everyone is using the same terminology, colors, fonts, and images in all promotional material—and it will make it easier to create new campaigns as well!
The final step before implementing these changes is creating an implementation plan. While this might seem like an obvious step in the process above, many companies forget about it until after they’ve started making changes—which can lead them down a path of frustration if their efforts aren’t successful immediately after going live with them!
7. Be consistent
Consistency is key. You don’t want to be changing your brand too often, and you definitely don’t want to make drastic changes all at once. If you do decide to make a change, take it slowly and gradually introduce new elements into your branding strategy.
If you want people to recognize your brand in the future, then consistency is one of the most important things that you can do. People need time to grow accustomed to seeing certain aspects of a company or product before they feel comfortable with it—and if something changes abruptly, then consumers will likely lose interest quickly as well.
This doesn’t mean that there aren’t any reasons for making big changes—but these reasons should be substantial enough so that when an adjustment does happen (or several adjustments), it feels natural and organic rather than forced or careless
Branding isn’t just a logo or a color palette, it’s the story you tell about what you’re selling and why people should buy it from you instead of someone else.
Brand identity is not just your website, social media page, or even your physical store. It’s the feeling customers get when they walk in the door for the first time—and every time after that too. The experience of interacting with your brand identity is as important as what makes up that identity itself (in fact, it could be argued that this part of branding is more important than anything else).
I hope this article has helped you get started on your own branding efforts. Remember that it’s not about what other people think of your brand, but rather how it reflects who you are as an entrepreneur and business owner. Be sure to keep these seven steps in mind when creating your identity, and don’t be afraid to experiment with different ideas until one sticks!